Rethinking the Sales Cycle, published by McGraw-Hill, is another bestseller written by CustomerCentric Selling® co-founder and co-author, John R. Holland.

The advent of the Internet has brought websites, blogs and social networking to empower buyers to engage salespeople much later in buying cycles than ever before. If and when they choose to speak with salespeople, buyers are knowledgeable about their requirements and will resist traditional selling efforts to alter them. Vendors in search of a sustainable competitive advantage have failed to understand that sellers that can align with new buying behavior will provide superior buying experiences. Rethinking the Sales Cycle provides insights into buying cycles and a roadmap of how a salesperson's role must change to align with buyers.

Take just 5 minutes to speak with us about how we can help address your sales training and performance needs and you will receive a FREE excerpt from this new book!  5 minutes could mean the difference between making your sales numbers this year - or exceeding them. Contact us today!